"The Persuaders" - Preview
Preview: Season 2004 Episode 15 | 31s
An inside look at the business and science of selling us on what we want.
It’s more than simple buying and selling: these multibillion-dollar corporations shape today’s culture, media, who we are and how we look. In The Persuaders, FRONTLINE analyzes how big businesses advertise more than just a product -- they’re selling a lifestyle.
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Funding for FRONTLINE is provided through the support of PBS viewers and by the Corporation for Public Broadcasting. Major funding for FRONTLINE is provided by the Ford Foundation. Additional funding...
"The Persuaders" - Preview
Preview: Season 2004 Episode 15 | 31s
It’s more than simple buying and selling: these multibillion-dollar corporations shape today’s culture, media, who we are and how we look. In The Persuaders, FRONTLINE analyzes how big businesses advertise more than just a product -- they’re selling a lifestyle.
Problems with Closed Captions? Closed Captioning Feedback
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Funding for FRONTLINE is provided through the support of PBS viewers and by the Corporation for Public Broadcasting. Major funding for FRONTLINE is provided by the Ford Foundation. Additional funding...